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‘Think pink’ brings awareness of breast cancer

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Belmont’s women’s basketball team sports pink emblems on their attire for the “Think Pink” effort to raise awareness of breast cancer.

Girls and guys alike came out for a cause on Monday, Feb. 11. Sporting pink attire, the crowd at that night’s basketball game showed support for breast cancer awareness and our women’s basketball team for the THINK PINK game against Jacksonville.

THINK PINK was sponsored by the Women’s Basketball Association throughout the NCAA. Belmont chose to have the Susan G. Komen affiliate to help raise awareness. To promote THINK PINK, Cate Hamilton, executive director of the Susan G. Komen Foundation in Nashville, spoke at a convo to teach students about risks and warning signs of breast cancer and the importance of self-examination. The department of Promotions and Special Events continued to raise awareness by providing informational brochures at the game.

“It’s important for students to get proactive about raising awareness and money,” said Liz Kazeck, graduate assistant for the department of Promotions and Special Events.

At half time, breast cancer survivors were asked to stand and were honored with pink carnations. Those with family or friends affected by breast cancer were also asked to stand in honor of their loved ones’ fight.

“Lots of people and their families are affected by breast cancer, and an event like this brings people together for this one cause to raise awareness,” said Kelsey Alexander, a junior marketing major.

Belmont partnered THINK PINK with the ‘Pack the House’ incentive to raise attendance for women’s basketball games. To rally participation, student organizations invited as many people as possible. Out of 15 student organizations that participated, the women’s soccer team won the challenge and took the prize of reserved seats at the Battle of the Boulevard game. The ladies of Phi Mu sorority won the PINK Pride Award for sporting the most pink, granting them first access into the Battle of the Boulevard.

February 28, 2008

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