Local viewers of the American Idol premiere on January 18 may have caught a familiar glimpse of Belmont University as the school unveils its newest local television commercials during its current marketing campaign, beBELMONT.
Annie Mitchell, director of university marketing and special initiatives, explained in an email that the marketing campaign is “rooted in storytelling that focuses on what it means to beBELMONT in the words of our students, faculty and staff.”
The television commercials, which feature clips and stories of Belmont students, faculty, and alumni, will run locally during the morning and evening news broadcasts on television stations WKRN, WSMV, WTVF and WZTV until February 26. They will also air in the Nashville market during the upcoming Grammys and Academy Awards.
Chops Advertising of Nashville created the current ads for Belmont for a total of $15,000.
“They brought some heavy-hitting producers, creativity and talent to the table,” Mitchell said.
The television ad spots, in total, cost $32,985.50.
Mitchell projects that the commercials will be seen 3.6 million times by adults over 25 and that viewers of the television ad will likely see it at least four times.
“Our hope is to inspire members of the Belmont community to submit their stories and to inspire others to think about – or rethink – Belmont: to donate, to apply (graduate or undergraduate), or visit campus,” Mitchell said.
The television commercials can be viewed online at the campaign’s website, beBELMONT.com, under “what is Belmont.”